Strategy & Technology

Luis Manuel
Gutiérrez Arias

Mechatronics engineer turned strategic consultant and technical developer. Bridging C-level strategy with hands-on implementation — from M&A due diligence to cloud-deployed industrial systems.

Last Role
Business Analyst at Elix Strategy, CDMX — C-level consulting across 9 industries.
Education
B.Eng. Mechatronics · Minor Automotive
Universidad Anáhuac México, 2024
Expertise
M&A · Financial Modeling · Growth Strategy · Industrial Automation · Cloud Engineering
Languages
Spanish Native · English Fluent · Italian Intermediate

Industries Advised

local_shipping Mining
pill Pharmaceutical
tv Digital Media
ads_click Marketing
local_hospital Healthcare
military_tech Defense
location_city Building Materials
build Metalworking
car_gear Automotive

About

Engineer Who Thinks Like a Consultant.
Consultant Who Builds Like an Engineer.

I'm a Mechatronics Engineer with a minor in Automotive Engineering from Universidad Anáhuac México, fluent in Spanish, English, and Italian — operating at the intersection of strategy and technology.

At Elix Strategy, I supported high-impact consulting engagements across multiple industries: conducting M&A due diligence, building financial models, developing growth strategies, and translating complex data into executive-level recommendations that drive real decisions.

In parallel, I architect and deploy industrial automation systems, cloud data pipelines, and quality control platforms — bridging the gap between strategic recommendation and technical implementation.

I bring hypothesis-driven problem solving to every engagement and own outcomes end-to-end, whether delivering a strategic roadmap to a C-suite or a production system on Google Cloud.

Hypothesis-Driven Problem Solving

Transform ambiguous problems into structured frameworks. Prioritize high-impact levers. Deliver defensible, data-backed recommendations.

Quantitative Modeling

Financial models, NPV/IRR analysis, scenario sensitivity, and market sizing — built to support C-level strategic choices.

Technical Implementation

Python, GCP, Elasticsearch, Flask, RFID — I architect and deploy the systems I recommend, end-to-end.

Executive Communication

Top-down storylines, action-oriented deliverables, and the ability to defend recommendations in any room with data and conviction.

Experience

Experience in Several Industries.

Jun 2024 – Feb 2026
ElixBusiness Analyst
CDMX
  • Conducted M&A due diligence that prevented an $80M value-destructive acquisition for a Latin American media company
  • Built hypothesis-driven frameworks translating complex datasets into C-suite recommendations
  • Developed 5-year regional growth strategy across North Latin America for a building materials company
  • Led integration workstream for a post-acquisition industrial manufacturing PMI, capturing cost & revenue synergies
  • Designed financial model for a $1M machinery modernization: +10% productivity, -15% maintenance costs, 8-month payback
  • Assessed pharmaceutical supply chain market entry — recommended against due to regulatory constraints
  • Evaluated mining project feasibility with NPV/IRR analysis and commodity price sensitivity modeling
Jan – Oct 2023
Avenue MediaOperations
CDMX
  • Supported executive leadership in long-term strategic planning and growth initiatives
  • Monitored business KPIs to identify operational bottlenecks and improvement opportunities
Sep 2022 – Jan 2023
Hero GroupProject Manager Jr
CDMX
  • Coordinated cross-functional teams across marketing, design, and sales for go-to-market execution
  • Structured project timelines, deliverables, and stakeholder alignment
May 2021 – Sep 2022
STV IEMAProject Engineer Jr
Toluca
  • Supported design and development of automotive and motorcycle components
  • Applied project management methodologies to coordinate engineering workflows

Selected Projects

From Insight, to Execution,
to Results.

M&A · Strategic Consulting

Media Acquisition Due Diligence

Led comprehensive operational and strategic due diligence for a Latin American media acquisition. Assessed technology scalability, revenue concentration risks, and organizational capabilities. Prevented a value-destructive transaction.

Financial ModelingDue DiligenceRisk Assessment

↑ Prevented $80M acquisition · Go/No-Go Decision

Industrial Automation · Python

Quality Control System

End-to-end quality control platform for a confidential manufacturing client. RFID-based pallet tracking, Redis signal processing, real-time defect capture, and operator interfaces — reducing duplicate entries and improving production accuracy.

PythonRedisRFIDTkinter

↑ Real-time defect visibility · Improved tracking accuracy

Operations · Consulting

Manufacturing Equipment Modernization

Led a $1M machinery replacement program end-to-end. Built NPV/IRR financial model, managed vendor RFP, designed implementation roadmap, and established PMO across engineering, operations, and finance.

NPV / IRRPMOVendor RFP

↑ +10% Productivity · -15% Maintenance Costs · 8-month Payback

Cloud Engineering · GCP

Cloud Data Pipeline — Production Analytics

Automated data extraction from production APIs, Cloud Functions for processing, Elasticsearch for real-time analytics, and Kibana dashboards for manufacturing downtime visibility. Deployed on Google Cloud Run with authentication.

GCPCloud FunctionsElasticsearchFlask

↑ Real-time production insights · Automated reporting

Growth Strategy · Consulting

Multi-Country Growth Strategy

Defined a 5-year regional growth strategy across North Latin America for a building materials company. Analyzed market dynamics, identified M&A targets, built financial projections, and designed governance structure for execution.

Market AnalysisScenario ModelingM&A Targeting

↑ Strategic roadmap · Multi-country growth prioritization

Strategic Planning · Automotive

Greenfield Automotive Plant Design

Led end-to-end planning for a new manufacturing facility — from site feasibility and equipment selection to production layout design and process engineering. Defined capital requirements, machine specs, workflow sequencing, and facility layout to optimize throughput and minimize operational costs.

Facility PlanningCapex ModelingProcess EngineeringLayout Design

↑ Optimized production layout · Full facility roadmap from greenfield to operations

Capabilities

Analytical Rigor.
Technical Depth.

Strategy & Finance

Financial Modeling
M&A Due Diligence
Market Sizing
Growth Strategy
NPV / IRR Analysis
PMO & Execution

Development

Python
Flask / REST APIs
HTML / CSS
Tkinter GUI
C++
Git

Cloud & Data

Google Cloud (GCP)
Cloud Functions
Elasticsearch
Redis
Kibana Dashboards
RFID / IoT Systems

Languages

Spanish Native
English Fluent
Italian Intermediate

Contact

Let's Turn a Problem
Into a Solution.

Open to strategic consulting engagements, product and analytical roles, and technical challenges where both rigor and execution matter.

mail
Email
[email protected]
in
LinkedIn
/in/luis-ma
code
GitHub
@huicholo